When my business partner became increasingly overwhelmed by client calls, the issue initially appeared operational. However, stepping back revealed a deeper challenge: our business model was becoming unsustainable for both the business and the wellbeing of the person delivering its core service.

After diagnosing the root cause, I proposed a strategic shift away from a heavily 1:1 coaching model towards scalable educational products. This involved redesigning the business model, leading a major course development project, upskilling to meet new demands, and guiding the transition from concept to launch. The result was a more sustainable business that ultimately grew to six figures while reducing reliance on intensive one-to-one delivery.